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“25.3 million in 2019 on digital ! Insane” – Fans react to Top 3 peak viewership on digital platforms

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Cricket is the most-watched sport in India and the second-most-watched sport in the world. The number of fans for this sport keeps increasing every now and then.

Currently, fans from India and across the world are busy watching the ongoing edition of the Indian Premier League. The cash-rich IPL has recorded peak viewership in the ongoing season.

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Digital viewership of cricket has been quickly expanding in recent years in India. In this new era, there have been several digital platforms. Countless people are using mobile devices and as a result, viewers get the best experience in witnessing live cricket matches and highlights on various digital platforms.

It includes streaming services, social media platforms, and official cricket websites. Live streaming of cricket matches has become quite popular, with platforms like Hotstar, Willow TV and Sky Sports offering live-streaming services.

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Take a glimpse at the top 3 peak viewership recorded on digital platforms

Meanwhile, JioCinema has also picked up the pace as well. It is the official broadcaster of the sixteenth edition of the Indian Premier League. The 24th match of the IPL 2023 between Chennai Super Kings and Royal Challengers Bangalore recorded a staggering 24 million viewership on the digital platform.

The same match also witnessed 22 million viewership on the same platform. However, the one that stands on top is the World Cup 2019 semi-final match between India and New Zealand. The intriguing fixture recorded the highest viewership of 25.3 million on the digital portal.

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Moreover, the digital viewership of cricket has been a primary focus for media companies and advertisers, with brands leveraging the popularity of cricket to reach a huge audience.

Digital platforms have sanctioned advertisers to target specific audiences and estimate the overall impact of their campaigns, thus making it a catchy medium for advertisers.

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Here’s how Twitterati reacted to peak viewership on digital platforms:-

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