Cricket is the most-watched sport in India and the second-most-watched sport in the world. The number of fans for this sport keeps increasing every now and then.
Currently, fans from India and across the world are busy watching the ongoing edition of the Indian Premier League. The cash-rich IPL has recorded peak viewership in the ongoing season.
Digital viewership of cricket has been quickly expanding in recent years in India. In this new era, there have been several digital platforms. Countless people are using mobile devices and as a result, viewers get the best experience in witnessing live cricket matches and highlights on various digital platforms.
It includes streaming services, social media platforms, and official cricket websites. Live streaming of cricket matches has become quite popular, with platforms like Hotstar, Willow TV and Sky Sports offering live-streaming services.
Take a glimpse at the top 3 peak viewership recorded on digital platforms
Meanwhile, JioCinema has also picked up the pace as well. It is the official broadcaster of the sixteenth edition of the Indian Premier League. The 24th match of the IPL 2023 between Chennai Super Kings and Royal Challengers Bangalore recorded a staggering 24 million viewership on the digital platform.
The same match also witnessed 22 million viewership on the same platform. However, the one that stands on top is the World Cup 2019 semi-final match between India and New Zealand. The intriguing fixture recorded the highest viewership of 25.3 million on the digital portal.
Moreover, the digital viewership of cricket has been a primary focus for media companies and advertisers, with brands leveraging the popularity of cricket to reach a huge audience.
Digital platforms have sanctioned advertisers to target specific audiences and estimate the overall impact of their campaigns, thus making it a catchy medium for advertisers.
Here’s how Twitterati reacted to peak viewership on digital platforms:-
25.3 million in 2019 on digital ! Insane https://t.co/AqwSLi45lw
— Harshal (@Harshal54p) April 18, 2023
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2023 World Cup Ind vs Pak Match Break This Record
Advertisement— Aʙʜɪꜱʜᴇᴋ (@AJCi18) April 18, 2023
If Chennai went in final, that will break the overall record 💯
— रणवीर सिंह Ranveer Singh (@AntiMlechh) April 18, 2023
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What's common between these 3 matches ?
All the 3 matches had peak Viewership when Dhoni was batting 💪Advertisement— Datta (@SlayerDatta) April 18, 2023
Common 😎🔥 pic.twitter.com/bdFESzS9aY
— Jitender Kakroda (@Jitu_kakroda) April 18, 2023
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MSD is alone enough to pull 2.4 Cr crowd pic.twitter.com/aCpe0iGFbI
Advertisement— MSDO7 𓃵 (@Exce63109Shorts) April 18, 2023
Highest peak viewership on JioCinema in IPL 2023:
CSK vs RCB – 2.4 Crore views
CSK vs RCB – 2.2 Cr
CSK vs RR – 2.2 Cr
RCB vs LSG – 1.8 Cr
SRH vs KKR – 1.7 CR.
MI vs DC – 1.7 Cr
CSK vs LSG – 1.7 Cr
CSK vs GT – 1.6 CrAdvertisement— Global Index (@TheGlobal_Index) April 18, 2023
Another match between these would have broke that top one if we had a match in this season..
— SaiNath (@SainnathR) April 18, 2023
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Dhoni is common in every match💛🔥
AdvertisementBrand Dhoni💥 pic.twitter.com/WfaK2yLL4m
— Nani fan of Dhoni (@nani71224) April 18, 2023
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CSK – THE BRAND
Advertisement— Adi ✨ (@Adi_Tells) April 18, 2023
Dhoni featured in all of them💛🙇♂️
— __MSD7781__ (@SurajHS3) April 18, 2023
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MSD the only constant.
Advertisement— 19:29 (@StanDhonism) April 18, 2023
